Annual report: Action for Blind People

The charity published its document in Braille and large print formats, as well as an online audio version

Agency: In-house

Spend: £4,800

Action for Blind People is a national organisation that works to improve the lives of blind and partially sighted people. The organisation helps people in many aspects of their lives, including job-hunting and applying for benefits.

Format and audience

The annual review was published in the form of a print calendar. It was sent to approximately 6,000 key regional and national contacts, including the organisation's service users, employees and donors. The charity's aim was to educate readers about its success and raise awareness of the services available to visually impaired people. As is the case with all of the organisation's publications, the calendar was released in Braille, large and standard print, and also as an audio cassette, a CD and in MP3 and PDF formats on Action for Blind People's website.

Design and content

For each month of the calendar version, there is either a testimonial from someone the charity has helped or information about a service for blind or partially sighted people. The fonts are large and the contents are easy to read. The organisation's signature colours of black, white and pink are used throughout. One page lists some financial information.

Costs and practicalities

The total cost for the printing, design and distribution of the review was £4,800.

What's distinctive about it?

The format is an innovative approach and encourages people to use it.

Action for Blind People says:

"We featured service users as a way to engage with our audience, so they could see the impact our services have on blind and partially sighted people's lives."

SCORE
Design: 4
Readability: 5
Content: 3
Transparency: 3
Total: 15 out of 20

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