Organisation: Brandon Trust
Illustrator: Harry Venning
The Brandon Trust is a Bristol-based charity that employs nearly 2,000 people to help those with learning disabilities live the lives they choose.
Format and audience
The trust took a radical approach to its annual report by presenting it as an eight-minute DVD rather than a written document. It wanted something more accessible and inclusive for the people it supports.
Design and content
The DVD is called Mark's Adventures in the Big Society and is introduced by an animated character called Mark, whose voice is done by a service user called Chris Howells. Chief executive Lucy Hurst-Brown also features prominently in the film, discussing issues such as corporate strategy and the previous year's highlights and main achievements.
Costs and practicalities
A thousand hard copies of the DVD were made. It is also available on the charity's website and YouTube. The hard copies were accompanied by a message from the chair and financial figures. Illustrator Harry Venning had the task of drawing Mark. The £10,000 cost included film-making, drawing and animation.
What's distinctive about it?
The DVD format is a major departure from traditional annual reports. The trust also created a QR code for the report, which can be reproduced on service leaflets to be used by people with smartphones. Maria Miller, minister for disabled people, praised the DVD for giving its beneficiaries a voice. "The way in which you have produced your report is a good example of an innovative way of making those voices heard," she wrote to Hurst-Brown.
Brandon Trust says:
"We decided to make a film of the report, rather than a paper version, in order to make it more inclusive and accessible, especially to people with learning disabilities."
Total: 15 out of 20