Annual report: Churches Conservation Trust

Photography told the story in this charity's public document

Agency: Evolve

Spend: £13,595

The Churches Conservation Trust is a national charity that aims to protect historical churches and keep them thriving in their communities.

Format and audience

The review is available as a 16-page booklet in print or as a downloadable document on the charity's website.

It was mailed to some of the trust's key stakeholders, and copies were placed in each of the organisation's 340 churches. The report is aimed at the charity's sponsors and donors as well as grant-making bodies, charitable trusts and political audiences.

Design and content

The annual review highlights the charity's accomplishments, gives a synopsis of its goals for the future and asks for contributions from supporters. This year marks the 40th anniversary of the trust, so the report also includes a timeline of its history.

The fonts are large, with key points written in bold print. A summary of financial performance, income, expenditure and reserves is included.

Costs and practicalities

The trust paid £13,595 for the review. This included photography, design and the printing of 6,000 copies.

What's distinctive about it?

In an effort to set its review apart from others, the charity focused on creating an engaging design, keeping the text witty and including memorable photography.

Churches Conservation Trust says:

"We aim to document the achievements and challenges of the year, such as innovative projects including volunteering partnerships and regeneration, the importance of our core conservation work and the pressing necessity for us to raise funds in order to continue this important work."


Design - 3

Readability - 4

Content - 4

Transparency - 4

15 out of 20

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