Annual report: The Leprosy Mission

The international development charity that helps people with leprosy uses its annual report to attract new funding

The Leprosy Mission's annual review
The Leprosy Mission's annual review

Organisation: The Leprosy Mission

Agency: Paper Rhino

Spend: £1,080 (design cost)

The Leprosy Mission is an international development charity working in 12 countries in Africa and Asia. It helps people who are affected by leprosy by offering reconstructive surgery, treating complications and addressing the stigma of the disease.

- Format and audience

The 20-page review is aimed at the Leprosy Mission's trustees, partners and supporters. It is also to be used to attract new funding, either through corporate sponsorship or from individual donors.

- Design and content

The report gives the charity a human face by making good use of large photographs of the people it works with, but it is a shame that more personal stories are not included. Highlights from the year are listed throughout the document and a summary of financial information is also given. The report's design, with clear sub-headings and boxes with quotes, makes it easy to dip into.

- Cost and practicalities

The print run was 2,000 and there is a link to an e-edition on the charity's website.

- What is distinctive about it?

The report is clean and uncluttered, and ties together the various aspects of the charity's work by heading sections with words beginning with the letter C - Change, Connections, Communities, Champion, Contribute and Challenges.

- The Leprosy Mission says:

"In planning the review, we looked at best practice and decided we had to do more than just report back on our finances and actions. We had to show that what we do changes lives. In creating calls to action throughout the report, we seek to engage further with new corporate sponsors and donors."

SCORE:

Design: 4
Readability: 4
Content: 3
Transparency: 3

Total: 14 OUT OF 20

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in
Follow us on:

Latest Jobs

RSS Feed

Third Sector Insight

Sponsored webcasts, surveys and expert reports from Third Sector partners

Markel

Expert Hub

Insurance advice from Markel

Charity property: could you be entitled to a huge VAT saving?

Charity property: could you be entitled to a huge VAT saving?

Partner Content: Presented By Markel

When a property is being constructed, VAT is charged at the standard rate. But if you're a charity, health body, educational institution, housing association or finance house, the work may well fall into a category that justifies zero-rating - and you could make a massive saving

Third Sector Logo

Get our bulletins. Read more articles. Join a growing community of Third Sector professionals

Register now