Annual report: Muslim Charities Forum

The umbrella organisation for Muslim-led humanitarian charities wanted its report to demonstrate the impact of its work for members

The Muslim Charities Forum's annual report
The Muslim Charities Forum's annual report

Organisation: Muslim Charities Forum
Designer: Fabian McDonald
Spend: £1,350

The Muslim Charities Forum is an umbrella organisation for Muslim-led humanitarian charities based in the UK.

Format and audience

The MCF's annual report was sent out to about 300 members, stakeholders, members of the government, community organisations and supporters. It was printed on glossy A4 paper.

Design and content

This is the second report the charity has created for the public, and the design differs little from the first.

It uses the charity's colours, featuring a mix of green and white, to provide cohesive branding throughout. There is plenty of white space, making the report easy to read, and lots of photographs to break up the text.

The charity regularly chronicles its events, activities and landmarks in a monthly newsletter, and has a good flow of communication with its members and staff. The annual report is designed to show what the charity has done over the past year and what it wants to do more of.

The report would have benefited from more detail about the projects the organisation is working on and more feedback from charities it has relationships with.

Cost and practicalities

Distribution costs were the main issue facing the charity. It used a courier to distribute the reports to the House of Commons and the House of Lords, which was cheaper than sending them individually by post.

The Muslim Charities Forum says:

"We encourage the Muslim charity sector to be accountable and transparent, so we have to set the example. We find that the annual report is one of the easiest ways to demonstrate the impact of the work we do for our members and for the sector."

SCORE:
Design: 3
Readability: 3
Content: 3
Transparency: 4
13 OUT OF 20

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