Annual report: The National Churches Trust

The charity that supports church buildings of historic value aimed to convey its authority and expertise in its latest annual review

The National Churches Trust annual report
The National Churches Trust annual report

Organisation: National Churches Trust
Designer: Julian Game
Spend: £1,650

The National Churches Trust promotes and supports church buildings of historic, architectural and community value across the UK.

Format and audience

The trust sent 5,000 copies of its annual review to other trusts, donors who support its work and people in the faith and heritage sectors. It produced an interactive PDF for use online and promoted the publication through social media platforms. An A4 print version was also available.

Design and content

The review is the first the charity has produced since 2009 - it has published supporter magazines in the interim. The charity felt that it needed to provide a publication that more clearly conveyed the work and finances of the trust to current and future supporters, key stakeholders and other interested parties.

The design is clean, with pictures to illustrate the charity's work. It includes specially commissioned think-pieces from people including the BBC newsreader Huw Edwards and the historian Bettany Hughes. The charity hoped its design conveyed its authority, expertise and experience in supporting places of worship across the UK.

Cost and practicalities

The charity obtained three quotes for the work before settling on a freelance designer, Julian Game, while publication costs were supported by members of its professional alliance, who paid for display advertisements inside.

The National Churches Trust says:

"We wanted to focus how our grants help churches and chapels stay open and benefit the community. We also wanted to stimulate thinking about the importance of the UK's places of worship, and to produce something that was not a piece of disposable marketing collateral but something people could enjoy."

Design 3
Readability 3
Content 3
Transparency 4
Total: 13 out of 20

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