Annual report: Norwood

Clear English was a priority for the learning disabilities charity

Organisation: Norwood
Agency: DS Print & Design
Spend: £5,000

Norwood is a learning disabilities charity that mainly helps Jewish people. It employs 1,200 staff and generated £34m in 2008/09.

Format and audience

The 36-page 2009 annual review is available in print and as a PDF. Two thousand hard copies were produced. It is aimed at all stakeholders, including beneficiaries with learning difficulties, funders, staff and supporters.

Design and content

The report is printed on glossy A4 paper. Norwood recently rebranded, and each page contains an appropriate colour strip in one of its four core colours, representing corporate, children's services, adult services and fundraising.

Costs and practicalities

There are strikingly few words on each page. The words are in a large font alongside photographs and images, so the report can easily be understood by people with learning difficulties. For the second year running, the charity has been awarded the Clear English standard by the Plain Language Commission for demonstrating clarity and good use of grammar and layout.

What's distinctive about it?

The report begins with a useful glossary of words that some readers might find hard to understand, such as 'Chanukah'. The emphasis on simplicity means there is little financial data and no chairman's report; these are included in a separate annual report.

Norwood says: "It was important our annual review covered every aspect of our work in a way that could be accessible to everyone who read it."

Design: 4
Readability: 3
Content: 4
Transparency: 3
Total: 14 out of 20

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