Annual report: Voice4Change England

The membership organisation wanted to grab its readers' attention with its first report

The cover of the Voice4Change annual report depicts a man wearing face paint
The cover of the Voice4Change annual report depicts a man wearing face paint

Organisation: Voice4Change England
Agency: Strudel
Spend: £4,400

Format and audience

This is the first annual report of Voice4Change England, a membership organisation for black and minority ethnic voluntary organisations, since it became a charity in 2010. Aimed mainly at funders, it is called an impact report because it covers the organisation's achievements since it began in 2006; 500 copies of the 30-page, A4 document were printed.

Design and content

The report begins with a pull-out cover that opens into a timeline highlighting milestones in Voice4Change's short history. The document uses extremely large portrait photographs and Strudel added a 'power' colour - raw magenta - to the charity's palette, which adds energy and vibrancy. The use of italics for headlines and an angled 'dynamic line' at the top of each spread adds to the sense of urgency. At two pages, the financial overview is brief.

Costs and practicalities

Voice4Change has had a difficult financial year, so costs were tight. The main cover image, of a man from an ethnic minority painted in magenta, was found on the photo-sharing website flickr. Strudel had to track down the photographer, Chris Willis, to get his consent to use it free of charge.

The main content is divided into Voice4Change's three functions: connect, develop and influence. Each section is supported by a case study.

What's distinctive about it?

The pull-out cover, huge photographs and energetic design create a sense of urgency about the charity's work and make it a difficult report to ignore.

Voice4Change says:

"The report captures the story we wanted to tell to our members, supporters and potential donors. The visuals support the narrative and the overall design engages and grabs the reader's attention."

SCORE:
Design 4
Readability 3
Content 3
Transparency 3
Total: 13 out of 20

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