Organisation: The Wallich
The Wallich is a Cardiff-based homelessness charity with 50 projects across Wales.
Format and audience
The report is printed in an unusual style on paper close to A5 size so that it can stand in display cabinets. The charity printed 1,500 copies, which it is sending to supporters, funders and clients. The report is also available online as an e-book.
Design and content
The report is one of the most original around: it is presented as a graphic novel, beginning on the cover with the story of Adam, a fictional rough sleeper. The first 12 pages are devoted to his story and the charity's involvement. The Wallich receives dozens of annual reports from partner agencies and wanted to create something that stood out. It succeeded. The cartoon format is easy to read and explains simply what The Wallich does.
Costs and practicalities
The report is published in both Welsh and English: the Welsh translation costs £500. The Wallich also spent £500 on an illustrator and the printing cost was £3,000. Ikon Creative, The Wallich's own in-house graphic designers, did the printing, so this cost was kept in-house.
What's distinctive about it?
The cartoon approach is engaging. Generally speaking, it works, although at first it is a bit overwhelming because it is so unlike other annual reports. The report is light on financial details, but fuller accounts are available on request.
The Wallich says:
"What we do is about people, and we wanted the report to reflect that by telling the story of people we support. Even if someone only reads the stories, they should still get an understanding of our work."
Total: 16 out of 20