What is it?
The knife crime prevention charity and the international aid organisation have teamed up to produce an animated video showing young people how to give life-saving first aid to a victim of a knife attack. The film, which is available on YouTube in both a four-minute full version and three shorter clips, features real-life stories from three young Londoners who have experienced such a situation as well as practical advice.
According to the British Red Cross, 3,849 people attended A&E after being assaulted with sharp objects in 2013, and more than a third of those admitted were aged between 15 and 24. With this in mind, the charity wants to make first aid relevant to young people and communicate with them directly through social media and apps.
Who made the video?
The charities say the aim was to create something made by young people, for young people. Sixteen young people were involved in making the videos, allowing them to develop skills such as music composition, sound recording and scriptwriting.
How is it going so far?
The four videos have accumulated a total of 62,648 views on YouTube in their first week, and they have also reached 135,000 people through Facebook.
What do the charities say?
Paul Donnelly, head of campaigns at the British Red Cross, says: "Young people are statistically more likely to be affected by a knife attack, so it’s essential that they know how to help someone. They are more likely to be the first person there to help, and they might find themselves dealing with potentially life-threatening injuries. This film gives young people the first aid knowledge and the empowerment and the confidence to know what to do."
Katy Dawe from Art Against Knives says: "We recognise that there is still a lot of work to be done in addressing the root causes of violent crime, but it is vital that the young people affected have the skills that they need to protect themselves and their friends, and ultimately to save lives."
Third Sector verdict
This is a practical campaign that will give young people the basic information they need to help someone with a knife injury without seeming too much like a first-aid lesson. The real-life stories show that knife crime is not always provoked, which emphasises the importance of being prepared in case the worst does happen. Although the video hasn’t received much national media attention, the figures look positive so far, which shows that it is reaching the people that really matter.