Arthritis Care's "Good News in Arthritis
awareness campaign has recorded a staggering number of requests for an information pack that helps sufferers manage the condition.
The charity had originally projected around 20,000 responses for the mail-out, which contained a covering letter to the sufferer or enquirer, a "What is Arthritis
booklet and a guide published by the National Institute for Clinical Excellence on the use of Cox-2 drugs. A checklist for daily arthritis care was also supplied.
The initiative raked in 380,000 requests during a four-month press campaign, which was funded by Pfizer and Pharmacia, manufacturers of Cox-2 drugs.
"We simply didn't know how it would go,
said a spokesperson at Arthritis Care. "A lot of people had to wait a couple of weeks for their pack. We really didn't like to keep them waiting so we sent a covering letter apologising. And people are still phoning."