Fundraising: I Can raises money from viral email campaign

I Can, a children's communications charity, raised £50,000 from a viral email campaign last month. The Wall of Words viral asked recipients to add their favourite words to an online collection. For each word submitted, Openreach, part of the BT group, donated £1 to the charity.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus