Artificial intelligence could revolutionise charitable giving, according to the Charities Aid Foundation.
In an article published on the CAF website, Rhodri Davies, programme leader at Giving Thought, an in-house think tank at CAF, says that artificial intelligence could help make philanthropy advice a "mass-market commodity" widely available to the public, rather than the preserve of the rich.
The article says artificial intelligence could reduce the cost to charities of giving advice to potential donors, help people choose how to donate and decide what they want to achieve with their donations, and help to maximise social outcomes and donor satisfaction.
Artificial intelligence could even become a new charitable cause as it becomes more commonplace, a second article by Davies suggests.
There are a number of examples of the use of artificial intelligence by charities, including the use of chatbots and personal assistants, it says.
For example, it mentions a project in which Arthritis Research UK partnered with Microsoft to pilot a chatbot that can give users tailored advice on arthritis, which Davies says shows how artificial intelligence can help the charity sector.
The article discusses how artificial intelligence can create live translation tools, helping to translate speech in real time, which it says can help projects working with migrants and refugees.
Conservation and poaching prevention – for example, on how rangers should patrol to prevent poachers in Africa – and helping research and evidence gathering are also mentioned in the article as possible uses of artificial intelligence in the charity sector.