ASA bans 'misleading' Christian Voice advertisement

Press ad implied cervical cancer vaccine would make young people sterile, says watchdog

The Advertising Standards Authority has banned an advert by campaigning group Christian Voice that implied a vaccine against cervical cancer would make young people sterile.

The advert, which was placed in political magazine the New Statesman, included the text "Now we have the disaster of teenage infertility. Every government initiative, including the HPV vaccine, will increase it, but as all the targets revolve around pregnancy, no one in power knows how many young people they are making sterile and nobody cares."

After receiving a complaint, the ASA launched an investigation into the advert to assess whether the statement was misleading.

It found that the advert breached advertising regulations and ruled it must not appear again in its existing form. "Because we had not seen robust, scientific evidence that the HPV vaccine caused infertility in teenagers, we concluded that the claim had not been substantiated and was misleading," the report said.

Stephen Green, national director of Christian Voice, said: "The ASA's adjudication is merely politically correct. It shows that, when it comes to issues of morality, the ASA is completely out of its depth. Advertisers are entitled to express opinions, but this clearly didn't extend to us."

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