Aspinall Foundation sets up its own fundraising agency

Charity will receive all the profits of AAP Fundraising

Conservation charity the Aspinall Foundation has set up its own face-to-face fundraising agency, and will receive all of the profits it raises.

The new agency, called AAP Fundraising, says its goal is to become "the leading supplier of street, door and prospecting fundraising services to the UK charity sector".

The Aspinall Foundation will recruit new donors through AAP, but because it owns the organisation it will also receive all of its profits.

The agency was set up after Gareth Moore, director of AAP, former managing director of Face2Face Fundraising UK, suggested the idea to Bob O'Connor, managing director of the Aspinall Foundation.

It has already launched its first street campaign on behalf of the Aspinall Foundation.

"It is reassuring for me and my team to know that, rather than enriching a private shareholder, success at AAP will enrich and protect the lives of the most endangered species on the planet," Moore said.



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