Association of Charitable Organisations to run awareness day

The ACO's One Day Changes Lives day on 16 October is a bid to counter the perception that benevolent funds provide only financial support

The umbrella body for benevolent funds is to run a new awareness day to highlight the help provided by its members and enable more people to benefit from their services.

The Association of Charitable Organisations, which has more than 100 members including benevolent funds and foundations that give grants and provide welfare or wellbeing support to people in need, said its One Day Changes Lives campaign would take place on 16 October.

The ACO said the day was designed to challenge the misconception that benevolent funds provided only financial support by showcasing the other services they provide, such as employment, health or wellbeing support.

The umbrella body has set aside £25,000 plus VAT for the PR project but is also asking members to make a contribution.

Dominic Fox, chief executive of the ACO, said: "We hope this day will highlight how small acts of kindness can sometimes make a big difference to people’s lives and encourage people who need support to get in touch and see how our charity members can help them."

The ACO said its members provided more than £150m in grants to tens of thousands of people each year.

Members include occupational charities such as the Retail Trust and major fundraising charities such as Macmillan Cancer Support.

The ACO will be encouraging members to take part in the campaign and share examples of the support they provide using #SmallActsChangeLives.

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