Association of Charity Officers announces name change

New title of Association of Charitable Organisations will help to widen its membership, says chief executive Dominic Fox

Dominic Fox
Dominic Fox

The Association of Charity Officers has announced that it is changing its name to the Association of Charitable Organisations.

The association, the umbrella body for benevolent charities, will launch the new name with a revamped logo and website in September.

Dominic Fox, chief executive of the ACO, said the new branding did not cost the charity anything because it was developed in conjunction with students at the Cass Business School in London.

He said the old name did not reflect what the organisation was doing, which he said was supporting "good grant-making".

The name change is also intended to help the association widen its current membership of 150 organisations.

"The ACO is positioning itself as the umbrella organisation for trusts and foundations helping individuals in need through grants and welfare support," said Fox.

"This was recognised by our founders in 1946, and today we have reaffirmed our commitment to improve and expand 21st century philanthropy."

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