How does it work?
The Big Up Your Chest Facebook page includes a range of multimedia content, including vlogs, blogs, factsheets, videos and competitions that give information and advice about the condition. It also includes a forum for young people to ask questions, meet other people with asthma and share photos and videos that express how asthma affects their lives.
Why has it been launched?
Asthma UK says students have told it that they needed support and information about asthma because they are at risk of potentially life-threatening asthma attacks and unplanned emergency hospital admissions if they forget to take their asthma medicines or avoid buying them because they cannot afford them. Although the campaign is aimed at young people aged 16 to 25, students are perceived to be particularly at risk because it might be their first time away from home and they may have left it to their parents to be responsible for their medicines up to now.
Who is behind it?
Asthma UK and Kodak worked in partnership with digital agency ralphs mcintosh + partners to develop the Facebook page (www.facebook.com/bigupyourchest).
Third Sector verdict:
The Facebook page provides young people with a forum on which to share their experiences of suffering from asthma and it has been successful in securing the backing of celebrities such as writer and actor Stephen Fry and Strictly Come Dancing star Camilla Dallerup. The page has so far received more than 3,100 'likes', which demonstrates the widespread support for the initiative.