Aviva Community Fund change supports small charities better during Covid-19

Third Sector Promotion Aviva

The Aviva Community Fund is now looking to support core project costs, not just clever ideas, to help fundraisers survive the pandemic

In January, Aviva announced a number of changes to a refreshed Aviva Community Fund now offering quarterly funding and year-round support to causes that are having a positive impact across the UK.

A big part of this is Aviva’s partnership with Crowdfunder, which equips people with the online crowdfunding skills needed to thrive and survive in times like these. And, as the fund prepares to welcome new causes to enter their projects into our second quarter of the programme, the Covid-19 outbreak has presented unique challenges.

Now, more than ever, small charities need support. Aviva is passionate about enabling these causes to access the funding needed, and support them to build on and learn new digital fundraising skills. These skills have become critical. The fund can help small charities to gain crucial knowledge, confidence and experience in crowdfunding, which provides a much-needed revenue stream in these challenging times.

Karl Wilding, chief executive of the National Council of Voluntary Organisations, estimates that the UK charity sector will lose £4bn in income as a result of the pandemic. On top of reduced donations and the cancellation of many major fundraising events, a surge in demand for services in the coming months will put increasing pressure on staff and infrastructure.

Causes are more crucial than ever in providing vital support in their communities. Aviva is committed to ensuring the fund gives causes the tools and resources they need to make a difference today.

Time for change

To make this possible, it has broadened the criteria for the current funding round: applications are open now until 5 May.

Causes with forward-thinking ideas and projects are still encouraged to apply, but now the criteria for the Aviva Community Fund have been broadened to welcome applications from causes to adapt or continue their vital services. This applies even if it’s as simple as finding the resources to cover core running costs, so that projects continue to help beneficiaries and communities during this time of need.

It has been remarkable to witness the ways in which causes are responding and supporting their communities as we all face unique and complex challenges.

The Aviva Community Fund programme also enables causes to unlock donations from both the fund via our employees and from public supporters.

Hundreds of inspiring causes that put forward innovative projects in the first quarter are already having a huge impact in communities across the country. Aviva is sharing out £250,000 among UK Aviva employees every quarter, giving them the chance to decide which projects they want to back personally, alongside further donations from the public.

The next round of applications for the Aviva Community Fund is open now until 23.59 Monday 5 May. So, if you fundraise, work or volunteer for a brilliant local cause that would benefit from this programme, please apply.

Got a question? Contact the Aviva Community Fund team by emailing communityfund@aviva.com 

Helen Bridge, pictured, is corporate responsibility manager at Aviva UK

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