Ban on selling supporters' data among changes to Institute of Fundraising code

Institute of Fundraising
Institute of Fundraising

A ban on charities selling supporters’ data is among the changes made to the Institute of Fundraising’s Code of Fundraising Practice after a review. The IoF’s standards committee reviewed the code in response to recommendations made by the Fundraising Standards Board in its interim report on charity fundraising practices this summer. The IoF has agreed that every addressed fundraising communication must carry a clear message explaining how donors can easily opt-out of receiving future communications and that minimum font sizes will be introduced for opt-in and opt-out statements. Charities will be able to share someone’s data with third parties for fundraising communications only if that person has expressly consented. A clear requirement will be introduced to ensure fundraisers end telephone calls when asked and the grey area of "reasonable persuasion" in the code will be replaced with a requirement prohibiting fundraisers from placing people under "undue pressure". The FRSB recommendation to limit the number of times donors could be contacted in a year was not accepted.

 

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