Barcode security system will prevent unsolicited mailshots
The Institute of Fundraising has devised a barcode security system to protect the contact details of delegates to this week's convention. The institute hopes it will mean delegates are not contacted against their wishes.
delegate gives consent.
The institute introduced the scheme after an unsolicited mail campaign to delegates last year. Data-management company the Read Group (UK) had obtained the delegate list for the 2006 convention and researched all the business information for each delegate. The company then used these details to target charities with an unsolicited mail campaign.
“This not something we
condoned at all,” said Kirsty Thomas, head of events at the
institute. “We are trying to do the right thing and offer a way to protect delegates’ data so we don’t have a repeat of last year.”
The scanners are available for hire for £200 one scanner and £250 for two. Each of the 52
exhibitors is eligible to hire up to four scanners.
But the institute told Third Sector Fundraising Daily that it would be able to do a deal if more scanners were required. The cost covers hire for the full three days of this year’s convention.
The badges will provide all the contact details for delegates. The institute will print out a list of the people who visit each stand each day. Visitor information can also be transferred onto CDs.
Seven exhibitors have so far made use of the scheme, including the Fundraising Standards Board.