Bark! The herald angels sing

The Dogs Trust is celebrating the 30th anniversary of its ‘A dog is for life, not just for Christmas’ slogan and reaffirming the message to dissuade the public from buying dogs as gifts this year.

I'm not just for Christmas: 1.8 per cent of dogs will be given as gifts
I'm not just for Christmas: 1.8 per cent of dogs will be given as gifts

The charity has commissioned research to highlight the effect the message has had. According to the findings, 1.8 per cent of dogs in the UK will be given as gifts this year, accounting for almost 131,400 animals. In 1978, the figure was 20 per cent.

The slogan was the brainchild of Clarissa Baldwin, chief executive of the Dogs Trust.

"I would like to think that some day our slogan will become redundant, but with the existing problems of puppy farms and puppy superstores, it is just as relevant today as it was in 1978," she says. "Our anniversary is an opportunity to remind people that dogs are not fashion accessories or disposable items that can be upgraded or discarded after a few months."

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