Barnardo's appoints new director of communications

Sagar Sharma replaces Nick Gammage, who has held the role on an interim basis since Gill Holmes left last year for a job at an NHS foundation trust

Sagar Sharma
Sagar Sharma

Sagar Sharma will join the children's charity Barnardo's as director of policy and communications at the end of July, after nearly a decade and a half in government comms.

The news comes shortly after the departure of the charity's assistant director of comms, who is returning to newspaper journalism.

Sharma is head of strategic comms (international) in the Prime Minister's and Cabinet Office communications team.

His prior roles include head of comms for criminal justice system reform at the Ministry of Justice, head of policy and comms across south Asia for the Department for International Development, and strategic comms in southern Afghanistan with the Ministry of Defence.

He worked for the Metropolitan Police and the public relations firm Weber Shandwick earlier in his career.

Sharma will report to the strategy and performance director at Barnardo's, Adam Pemberton, who sits on its leadership team.

The comms chief role at the charity had been held on an interim basis by Nick Gammage since the departure of Gill Holmes to the Chelsea and Westminster Hospital NHS Foundation Trust last year.

Sharma told Third Sector’s sister publication PRWeek that priorities in the new role would include "using my experience of how comms can drive policy outcomes", supporting Barnardo's 10-year corporate plan, initiated in 2015, and making sure that the charity's work "isn't compromised" by recent safeguarding scandals that had tainted the not-for-profit sector.

A version of this story first appeared in Third Sector’s sister publication, PRWeek 

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