Battersea Dogs & Cats Home made the best use of social media in 2012, report finds

The animal rescue charity tops this year's Charity Online Index, published by Third Sector Research

Battersea Dogs & Cats Home
Battersea Dogs & Cats Home

Battersea Dogs & Cats Home has topped this year’s Charity Online Index, an annual report that analyses the sector’s use of social media. The animal rescue organisation was one of four animal charities to feature in this year’s top 10.  

The RSPCA was in second place, the animal welfare charity Wood Green was ranked sixth, and Cats Protection came in tenth. The RNLI, St John Ambulance and the NSPCC completed the top five.

The Charity Online Index, published by Third Sector Research, a division of Third Sector, uses data from Google, the social media monitors Brandwatch and the internet use experts at Experian Hitwise to analyse how well charities are drawing traffic to their websites and engaging with social media.The social media data was gathered between 24 August and 20 September.

The report says that Battersea Dogs & Cats Home had 123,464 ‘likes’ on Facebook during the period compared with the cause area average of 90,996. It was also discussed 34,635 times on Facebook, compared with 9,871 for the RSPCA.

The report says that animal charities attracted almost twice as many likes on Facebook as the average for all the 125 charities included in the index.

Age UK came first in the rankings of the Charity Web Check 2011, the previous survey produced by Third Sector Research, which used different methodology.

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