BBC hires internally for new Children in Need top executive

The BBC Children in Need Appeal has appointed corporation insider Sally Deighan as chief executive, replacing Martina Milburn who moved to the Prince's Trust last month.

Deighan is a senior internal communications specialist at the BBC with a background in marketing and management, and takes up the role next month.

Sir Robert Smith, BBC governor for Scotland and chairman of Children in Need trustees, said: "Sally has the experience and dynamism to lead BBC Children in Need in this, our 25th anniversary year, and beyond."

Deighan said: "I am joining Children in Need at a time when it has achieved phenomenal success, raising more money than ever, and making a real impact on the lives of thousands of children across the country. It is a dream job."

Deighan joined the BBC World Service in 1998 as marketing manager, and moved on to head global marketing at the broadcaster.

At the age of 21, Deighan launched a charity to enable terminally ill people to travel by air.

She went on to work in tourism, initially at Coventry City Council and then at the No Ordinary Hotels group.

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