Victoria Shooter, director of communications at the National Deaf Children's Society, reveals how the charity built and launched an effective media campaign against government cuts.
Fundraisers are struggling with social media because they're not engaging fully with the social element, says John Brunsdon, director at the charity marketing specialists Tickbox Marketing.
The Advice for Good blog looks at why street fundraising is such an effective way of raising money.
Pamela Grow asks why eight out of 10 first-time donors do not make a second gift when it’s less expensive to market to existing customers than to find new ones.
