Big Donor Summit

15 April 2015, ILEC Conference Centre, London

14 April 2015
09:30 - 12:30

Legacy and in-memory giving workshop

(Registration 09:00)

This three-hour long workshop will explore a sensitive yet under-exploited area of fundraising: legacy and in-memory giving. Learn how to develop a successful and lasting major donor relationship that incorporates legacy and in-memory:

  • Learn techniques to encourage big donors to not only donate a big gift now, but also later in their legacy
  • Unpick the main challenges encountered internally and externally in growing donations in memory to your charity
  • Working effectively and efficiently with legal administration to increase the percentage of each donation that reaches your charity 

Brenda Allanson, Major Gifts and Legacies Manager, Friends of the Earth

Alex McKenna, Senior Sales Executive, Smee & Ford

13:30 - 16:30

Trust and foundation: the vital ingredients of a winning application

(Registration 13.00)

The key principles of writing an application, including:

  • an in-depth exploration of the process 
  • sure-fire strategies to capture the reader’s attention
  • defining the problems and how best to address them with your solutions
  • tips on the language, vocabulary and presentation that makes the greatest impact

Developing a network:

  • what is the long-term gain of developing a network? 
  • how can you identify relevant institutions and ensure they think about you? 

Sharon Jones, Funding Manager, Big Lottery Fund

Jane Boulton,  Programme Manager,  Zurich Community Trust (UK) Limited

Headline sponsor:


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ILEC Conference Centre
Ibis London Earls Court
47 Lillie Road
London SW6 1UD

Tel: +44 (0) 20 7610 0880

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