Liz Tait is one of the best-known faces in the fundraising community. Since she joined the animal welfare charity Battersea in September 2010, its income has grown from £10m a year to more than £40m and she has become a trustee of the Institute of Fundraising, chairing its Standards Advisory Board.
The charity’s voluntary income has more than doubled, from £14.6m in 2011 to £35.6m five years later, and Tait has helped the charity develop events such as its annual Collars & Coats ball and the mass-participation event, the Muddy Dog Challenge.
But she will take up a new challenge when she joins the Teenage Cancer Trust as director of fundraising in November. TCT will be hoping Tait’s arrival will lead to a similar uplift in income as she experienced at Battersea. The cancer’s charity’s income levels have been hovering at about £16m a year in recent years.
Her previous experience of working for charities in a range of different cause areas will no doubt stand her in good stead when it comes to adapting to a new environment. Before joining Battersea she was head of direct marketing at the British Red Cross and prior to that she worked in direct marketing roles at Sense and Plan UK. She recently completed a six-year stint as a trustee of Action on Hearing Loss. In her new role she will find her predecessor as her boss – Kate Collins was appointed the TCT’s chief executive in March after a period as interim head.
Tait said she was thrilled to be taking up the role at the charity. "I greatly admire its amazing work supporting young people with cancer and their families," she said. "I am committed to doing all I can to help increase their impact and look forward to working with their fantastic fundraising team."?
Collins said Tait was a "talented, dynamic and people-driven fundraising leader who has achieved fantastic results throughout her career".