Big is not always best at PR awards

Big brands often have the upper hand when it comes to PR. But the shortlist of the Chartered Institute of Public Relations' 2007 excellence awards goes to show that small charities can and do hit the headlines: among the finalists is a new charity.

The Scottish Institute of Sport Foundation was set up with the aim of promoting Scottish involvement at the London 2012 Olympics. It has been selected for its launch campaign, Culture of Winning.

The foundation joins campaigns for Age Concern England, the Royal British Legion, Shelter, Crisis and The Royal Entomological Society in the list of finalists selected by the professional body for PR practitioners.

They will now be interviewed by a panel of senior PR practitioners and experts from the fields of business, media, marketing and advertising. The winners will be announced at a summer ball on 3 July.

Chartered Institute of Public Relations Director General Colin Farrington said: "Reaching the final shortlist in any category is a tremendous achievement, and the finalists are to be congratulated."

Last year's not-for-profit winner was a campaign by premature baby charity Bliss against transferring mothers with sick babies across the country for special care.

The finalists

- Age Concern England: England's Hungry to be Heard Campaign
- The Royal Entomological Society: National Insect Week 2006: 'Creating a Buzz About Insects' (Cicada Public Relations)
- Royal British Legion: Poppy Appeal 2006
- Shelter: 40th Anniversary 'More Homes Now!' campaign
- Crisis: The Crisis Pud (Unity)
- The Scottish Institute of Sport Foundation: Culture of Winning (3x1 Public Relations)

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