Biggest fundraisers in danger of being 'de-personalised'

As fundraising charities grow ever larger, they risk becoming "de-personalised losing touch with individual donors, Professor Gordon McVie, joint director-general of Britain's biggest charity, Cancer Research UK, has warned.

"The concern is that we are perceived as being too big an organisation that can't serve individual patients and can't react fast enough,

McVie said.

"Charities as a whole are in danger of becoming de-personalised by using too many hi-tech fundraising mechanisms that no longer talk directly to the people."

Cancer Research Campaign and the Imperial Cancer Research Fund merged to form Cancer Research UK in December. The merged body employs 3,000 scientists and 2,000 support staff.

- McVie profile, Newsmaker, p15.

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