BingoLotto axed because of poor ticket sales

NCVO 'disappointed' that Ulrika Jonsson-hosted show will be taken off the air

The owners of a TV game show that raised money for members of third sector umbrella body the NCVO have taken it off the air after less than a month.

BingoLotto, hosted by Ulrika Jonsson, launched on Virgin 1 on 13 September, but operator Intelligent Gaming Solutions pulled the plug because of disappointing gamecard sales.

The live show aired for the final time in its current format on 4 October.

BingoLotto pledged to give 40p from every £2 game card sold at Tesco to good causes through the NCVO and CCPR, the national alliance of sports and recreation bodies.

At least £70,000 was raised from the "several hundred thousand" tickets sold, according to Tom Josephson, chief executive of IGS.

He said BingoLotto was taking a break. "What we are doing is restructuring so we can come back with a game that has similar opportunities but at a lower cost level," he said.

The new format was likely to target specific regions rather than the whole country, he said.

Richard Williams, director of enterprise at the NCVO, said almost 200 members would benefit from the proceeds already raised and he was disappointed the game had been cancelled.

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