Bitter aftertaste to fair trade film

The Day Chocolate Company has accused education charity Worldwrite of manipulating the facts in a film about fair trade.

The company agreed to take part in The Bitter Aftertaste, which was screened at the Raindance film festival (Third Sector, 12 October), on the understanding that it would be balanced. But it said it was "disappointed" with the results.

A spokeswoman said: "The Bitter Aftertaste is poorly made and wilfully misrepresentative. It exploits both our goodwill and that of the Ghanaian cocoa farmers it features, who believed they were promoting fair trade."

A spokeswoman for the Fairtrade Foundation agreed. "We would advocate great caution to anyone thinking about using this film," she said.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in
Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +

Latest Jobs

RSS Feed

Third Sector Insight

Sponsored webcasts, surveys and expert reports from Third Sector partners

Markel

Expert Hub

Insurance advice from Markel

Managing risk at outdoor events

Managing risk at outdoor events

Partner Content: Presented By Markel

Voluntary and community events are increasingly popular, especially around this time of year.

Third Sector Logo

Get our bulletins. Read more articles. Join a growing community of Third Sector professionals

Register now