Blood cancer charity rebrands to Bloodwise

The blood cancer charity Leukaemia & Lymphoma Research will change its name to Bloodwise from 1 September as part of a £125,000 rebrand.

The charity found that patients thought the existing name was too long and too difficult to remember. The new name will be launched at the same time as a new website and a one-stop digital hub for blood cancer information. The 55-year-old charity worked with the branding agency Undivided to devise the new name.

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