Bloodwise hopes to capitalise on World Cup fever with Wear a Waistcoat Wednesday

The blood cancer charity has been inspired by the matchday fashion choice of the England manager, Gareth Southgate

The campaign
The campaign

The blood cancer research charity Bloodwise is hoping to cash in on the England football team’s run to the World Cup semi-finals by asking people to wear waistcoats and make donations to the charity tomorrow.

The charity’s Wear a Waistcoat Wednesday campaign has been inspired by England manager Gareth Southgate’s match-day attire of choice.

The event coincides with England’s big game against Croatia tomorrow night, when they will attempt to reach the final of the men’s competition for the first time since 1966. Led by captain Bobby Moore, that team went on to lift the trophy at Wembley Stadium.

For those who do not have their own waistcoats, Bloodwise has made a print-out version available, although the durability of a paper-based garment could be questionable.

Gemma Peters, chief executive of Bloodwise, said: "As the whole country is gripped by football fever, and with Gareth’s waistcoat-wearing having elevated him to the level of footballing fashionista, we thought that urging people to wear waistcoats on Wednesday would be a way of getting behind the boys at the same time as raising money for a good cause.

"Every year about 40,000 people are diagnosed with blood cancer in the UK, the equivalent of half of the Luzhniki Stadium where the match will be played, so it’s crucial we invest in more research to find better treatments and cures to save the lives of each and every person."

For more information and to take part, click here.

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