Blue Cross chooses retail route with its charity shop debut

The Blue Cross has opened its first charity shop, 107 years after it was founded. The outlet in Tewkesbury, Gloucestershire started trading on Monday and is the first of three planned stores.

The Blue Cross is spending £136,000 on the shops in their first year, but hopes to raise £200,000 from trading.

"We wanted to get more money and increase our profile, and a charity shop seemed an obvious way," said retail manager Julie Rosekilly. "We have been around more than 100 years and felt it was something we should do."

The animal welfare organisation will open its second shop next week in Summertown, Oxford. It has yet to find a third location.

"Our research found that charity shops work well on busy high streets in market towns - they have a population to sustain customers and volunteers," Rosekilly added.

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