Tony Samuel has been appointed director of marketing and fundraising at The Blue Cross as it prepares to unveil the results of a strategic review.
Samuel joins the animal welfare charity from the Royal National Institute for Deaf People where he was deputy director. He was previously head of individual fundraising at RNID and had a two-year spell with Oxfam as donor recruitment manager in the 1990s.
He will oversee fundraising and marketing, which includes communications, at the charity.
John Rutter, chief executive at Blue Cross, said: "Tony is joining Blue Cross at a very exciting period in its long history. We have just completed a strategic review that has resulted in a commitment to new developments in our education and advocacy work.
"This year we must raise £15.1 million simply to maintain our level of service, but we are also looking ahead with plans to upgrade facilities at our adoption centres and hospitals."