With the Government planning to review animal legislation by 2004, the Blue Cross wants to play a full part in the consultation process.
The Government proposals are centred on raising animal welfare standards, an issue the charity has put at the heart of its fresh strategy. It has already asked the Government to introduce a licensing system for animal charities in order to set a standard in pet care.
The Blue Cross also aims to encourage people to take responsible care of their animals by expanding its education and prevention remit.
"Responsible animal welfare is central to what we want to foster and encourage," said Tony Samuel, the Blue Cross' new director of fundraising and marketing.
The Blue Cross runs 11 adoption centres, four hospitals and two equine centres.