Bmycharity plan to launch events

Bmycharity, the provider of online event sponsorship and donation services, is to branch out into events and recruitment.

The organisation is currently developing events such as a 10km run, which supporters can take part in to raise money for different charities.

Bmycharity will target people from its database of 300,000 fundraisers with information on specific events on behalf of selected charities, as well as details about its own events.

"Supporters often come back to us when considering their next fundraising events," said Ben Brabyn, managing director of Bmycharity.

"It makes sense to build on this relationship and provide them with help and information on other events, effectively becoming their charity fundraising partner."

Bmycharity profiled its users and found they were affluent professionals who enjoy active lifestyles.

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