The Body Shop is working with two local charities to launch a teenage-parent support group in West Sussex.
The skin and body care retailer is funding the launch costs and paying for a project worker from local charity Spurgeon's Childcare Initiative to move across and manage the scheme.
Project 82, another local youth group, is also providing a project worker to provide counselling and support services for underprivileged teenage-parents from the Littlehampton area.
The support group will also provide creche facilities and workshops and hopes to help 20 to 30 parents every week.
Organised by The Body Shop's community affairs team, the initiative is part of a policy to set up community projects.
"Although we've provided funding for local projects before, this is the first time that we've set something up that's our own initiative," said Denise Minton, global community affairs manager.