Bonanza for Big Brother charities

Helen Barrett

The seventh series of Big Brother, which begins on Friday, is set to raise a record amount for charity.

Channel 4 is splitting 10p from the cost of calls made by viewers to evict housemates between Shelter, the Teenage Cancer Trust and a third charity to be chosen by the winner.

Last year's Big Brother generated five million votes. "If the same number of people vote this year as last, we stand to receive about £150,000," said a Shelter spokeswoman.

The last time a non-celebrity series of Big Brother donated a percentage of eviction proceeds was in 2001, when 5p per call went to good causes.

"These charities' concerns mirror the Big Brother programme and audience," said a Channel 4 spokeswoman. "We chose Teenage Cancer Trust because the cause has a deep resonance with our audience."

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in
Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +

Latest Jobs

RSS Feed

Third Sector Insight

Sponsored webcasts, surveys and expert reports from Third Sector partners


Expert Hub

Insurance advice from Markel

Managing risk at outdoor events

Managing risk at outdoor events

Partner Content: Presented By Markel

Voluntary and community events are increasingly popular, especially around this time of year.

Third Sector Logo

Get our bulletins. Read more articles. Join a growing community of Third Sector professionals

Register now