Book review: The Business Alchemist

Emma De Vita reviews the book by Pilar Godino

The Business Alchemist, by Pilar Godino
The Business Alchemist, by Pilar Godino

Do you want to unleash your inner Gandhi or Einstein? This is what the "transformative leadership" coach Pilar Godino would like to help you do.

She argues that leadership is not only about having the right skills but also about developing the right character. "To be the new kind of leader - to lead with authority in a cooperative and generative fashion - it's necessary to combine great character with generosity of spirit," she writes.

To this end, Godino has developed her "business alchemy". At the heart of alchemic leadership are character, charisma and self-leadership. Character is shown through composure, strength, confidence, clarity and the ability to say no. Charisma becomes evident through charm, appeal, magnetism, allure and presence. Either or both of these elements can be boosted through self-leadership, which is the discipline of "knowing and guiding yourself according to your own purpose and values".

But what does self-leadership require? The following traits: self-enquiry, listening to the answers and becoming aware of your emotional state, your values and standards, and your impact on other people. It is time to dig deep.

Emma De Vita is books editor of Management Today

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