Book Review: Communicate to Inspire

Emma De Vita reviews the new book by Kevin Murray, which says that good people skills are essential for successful leadership

Communicate to Inspire by Kevin Murray
Communicate to Inspire by Kevin Murray

Communication, communication, communication - this is the new leadership mantra, according to the comms expert Kevin Murray. He says the successful leader of the 21st century is one who can inspire employees to give their best - and this depends on having brilliant communication skills.

"You can have the best plan, the best resources and the best people, but if you don't communicate well you won't persuade people to your cause and you will fail," he writes. "It is that simple." Harsh words, but don't worry - any leader can learn how to be more inspiring, he reassures us.

To do this, you need to be more authentic, empathetic and engaging. In fact, you must learn the 12 principles of inspirational communication. These range from "revealing more of yourself in the way you communicate" and "giving voice to a compelling purpose and a powerful set of values", to keeping your people "focused on the key relationships that your organisation depends on for success" and using "more stories and anecdotes to inspire the right behaviours".

Follow these and you really will become a new leader - or a "new-age leader", as Murray calls it - albeit without the tie-dye T-shirts and joss sticks.

Emma De Vita is books editor of Management Today

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