Book review: Culture Shock

Emma De Vita reviews the new book by Will McInnes

Culture Shock
Culture Shock

Billed as a handbook for 21st-century business, Culture Shock purports to show managers how to change their organisation from being closed, static and deeply hierarchical to something that is fundamentally good. Will McInnes, who is co-founder of a business consultancy, sells a way of transforming work into something that has meaning.

At the heart of McInnes' approach is giving your organisation purpose and meaning (which shouldn't be too much of a problem for a charity) and being fair and transparent. In his ideal world, leaders would be defined by their "followship" and be prized for their ability to listen, their empathy and for that now overemphasised quality of being "authentic".

If this happened, he claims people would "work together better, create better results that have meaning and worth in the world, share in decisions that affect them at work and in life, and share in the rewards that flow from that work".

Charities would seem to have an advantage when it comes to acting this way. Not only do they have a real purpose that motivates their employees, but by their very nature they are open and transparent. Third sector managers - you are leading the way.

Emma De Vita is books editor of Management Today

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