Management boffins have long borrowed from the world of sport. Okay, you might not want to follow the Muhammad Ali approach to leadership or the Fatima Whitbread path to cost-cutting, but the Olympic rower Sir Steve Redgrave's latest contribution to the genre - Enduring Success - has some real nuggets of value, particularly for managers in the third sector. One chapter focuses on the charity Comic Relief in order to highlight the importance of dedication in achieving big goals.
According to Redgrave, dedication comprises choice (remember when you're slogging your guts out that you've chosen to do it for the greater good), discipline (to get on with doing things when you'd much rather be doing something else) and pride (which is easy if you really believe in a charity's purpose).
Redgrave sits on the board of Comic Relief, so he can testify to the dedication of its staff, particularly their commitment to transparent spending. "When I'm out fundraising with sponsors," he writes. "It is fantastic to be able to say to people that every single penny they give will go to good causes. It's a pledge we're all dedicated to maintaining." And it's something on which all charities can capitalise.
- Emma De Vita is books editor of Management Today