Book review: InGenius

Emma De Vita reviews the new book by Tina Seelig


Creativity can seem an elusive and mysterious trait. Many think that you're either born with it or you're not - and if not, there's nothing you can do to become the next Andy Warhol of the charity world. Whether you'd want to be is an entirely different matter.

Tina Seelig, who teaches at Stanford University in the US, argues, by contrast, that creativity is a skill that can be learnt. "Creativity is an endless renewable resource and we can tap into it at any time," she writes.

She calls her model the "innovation engine", and it comprises six interlocking parts: knowledge, imagination, attitude, resources, habitats and culture. Your attitude sparks your curiosity to acquire related knowledge, which then fuels your imagination. Your imagination "catalyses the creation of stimulating habitats, leveraging the resources in your environment", she writes. These habitats, along with your attitude, influence the culture in your community. Got that? Easy, then.

Actually, Seelig's advice is well thought through and makes you start to see things in a different way. It's time to unlock your inner creative genius and create your very own Warhol Factory - in your office kitchen, perhaps.

Emma De Vita is books editor of Management Today

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