Being a good communicator is one of the top three leadership skills, yet it is sadly neglected, according to Kevin Murray, author of The Language of Leaders. And it's not just about the chief executives - managers are also leaders in the eyes of their colleagues.
Being an expert communicator is crucial for any aspiring leader in an age of mass communication. As Murray writes: "Striving to be an excellent communicator should be just as important to every leader as striving to improve performance."
Leaders must communicate with courage, clarity, passion and authenticity - and must listen as well as talk because, as Murray writes, "the difference between competent and inspiring communication can be the difference between poor performance and outstanding results". This is because the ability to inspire and motivate people is now considered one of the most needed attributes of leaders.
So how is it done? Points to remember include: when you communicate, make sure you have a point of view; use the power of stories as the superglue of messages; watch out for the signals beyond the words; and finally, prepare thoroughly for appearances on public platforms.