You can't move for executive coaches these days. Amy Jen Su and Muriel Maignan Wilkins are two more who promise to show you how to unlock the secret to leadership and influence by mastering what they call a "signature voice" (the business lingo doesn't stop here).
A signature voice, they explain, comes from knowing how to deliberately adapt to any challenge, situation or job promotion by accentuating or moderating your "voice for self" (the ability to demonstrate your value and distinction) against your "voice for others" (the ability to connect and align with others). Have you got that?
But remember: you cannot achieve this without first employing Su and Wilkins's ACE model, the three elements of which should come together to help create your signature voice. You'll need to question your assumptions, engage with communication strategies and inspire with energy. But the effort will be worth it.
The authors write: "When you tap into your signature voice, you are not finding a part of yourself that wasn't there before; you are becoming more of who you are. You become a whole leader, bringing more of your full self to work."
Emma De Vita is books editor of Management Today