Book Review: Rock Your Business

Emma De Vita reviews the book by David Fishof

Rock Your Business by David Fishof
Rock Your Business by David Fishof

Is it time to release your inner managerial Mick Jagger or Lady Gaga? David Fishof, founder and chief executive of the Rock 'n' Roll Fantasy Camp, would say yes. "In the world of rock 'n' roll, we dream bigger, attract an audience, overcome enormous obstacles and take it to the next level," he writes. In short, everything an organisation could use more of.

Fishof argues that to succeed in both rock 'n' roll and the world of work, you have to be consistent and persistent to overcome the many obstacles and failures that present themselves. As he writes: "Like the persistent rock 'n' roll band that keeps churning out music to overcome the challenge that a perceived failure presents, you've got to answer that challenge in business by getting creative and continuing to find ways to make your client base happy."

No rock 'n' roll musician is successful without practice and dedication: they have the sort of discipline that any manager would do well to emulate. "Make like a rock star and know your business by dedicating yourself to learning, practising, and preparing," advises Fishof. Take inspiration from Elton John or Madonna and you'll soon be headlining the third sector world.

Emma De Vita is books editor of Management Today

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