Book review: Talent Magnetism

Emma De Vita reviews the book by Roberta Chinsky Matuson

Talent Magnetism
Talent Magnetism

Roberta Chinsky Matuson, a self-styled "talent maximiser", has written a useful little book about why the best charities have managers who focus on attractiveness rather than recruitment.

That doesn't mean wearing a well-cut suit or encouraging flirty behaviour - it means learning how to retain the people to whom you never want to say goodbye.

So how do you do it? Matuson lists her seven laws of attraction, the most important of which is the power of the magnetic boss. At a personal level, this means becoming a great manager, complete with a following of loyal work groupies who always perform to their best. A magnetic leader will do everything in his or her power to improve the lives of team members rather than squeeze every penny from their pay cheques. Managers are highly supportive of them, treat them as individuals and have a real connection with them even after the working day is officially over.

But it's not just about being a nice person; it's also about demonstrating real leadership. You must have high levels of self-esteem and be able to make tough decisions, as well as champion those who work for you. It's a tall order, but if you crack it the rewards will be plentiful.

Emma De Vita is books editor of Management Today

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