Born Free campaigns to 'save' round £1 coins

The wildlife charity wants people to donate their old coins before they cease to be legal tender after 15 October

The Born Free coin-holder
The Born Free coin-holder

The wildlife charity Born Free has launched a campaign to get animal lovers to donate old £1 coins before they become extinct to save endangered animals from suffering a similar fate.

Round £1 coins will cease to be legal tender after 15 October. The new 12-sided £1 coins went into circulation on 28 March.

Born Free is urging people to track down any remaining round £1 coins and use them to help endangered species, including lions, tigers and elephants.

The charity is issuing donors with coin cards that can hold up to five £1 coins. The cards feature an image of a tiger to highlight how wild tiger numbers in Asia have fallen by 93 per cent in the last 100 years. Only 3,500 remain.

Will Travers, president of Born Free, urged people to "track old £1 coins down, catch them and send them to the best possible home – the Born Free Foundation – where they will help save lives".

Many charities benefited last year from a social media campaign started by the corporate fundraising consultant John Thompson, which urged people to donate their first new £5 notes. The campaign, which used the hashtag firstfiver, began in September and was still going strong in December.

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